Most creator launches follow a familiar arc: announce a new podcast, book, or course… and then move on. But a Digital Mind is built differently.
Every piece of content you create feeds your Digital Mind, turning it into a living conversation that evolves alongside your thinking, and becomes more valuable with every share and interaction.
To unlock its full potential, move beyond a launch mindset and embed Delphi into your daily presence. Make your Digital Mind a central part of how you teach, connect, and grow your influence online.
This guide outlines how to actively market your Digital Mind by making it a natural part of your content ecosystem and a trusted point of connection for your audience.
Why Marketing Your Digital Mind Matters
Because Digital Minds are still unfamiliar to most audiences, you’ll need to actively show them how to engage. That starts with visibility — thoughtful integration across your content ecosystem, not a one-time link drop. Delphi should be everywhere your audience is, ready to answer questions about your latest podcast, video, book, or post.
The beauty of a Digital Mind is that it stays current without added effort. Once you sync your content (think: newsletter, podcast, social channels, Notion, Slack), your Digital Mind updates automatically. The more content you create, the more context your Delphi has, enriching the conversation and making it increasingly useful as it grows and adapts. That’s what makes ongoing engagement not only possible, but dynamic.
So make your invitation explicit. Encourage your audience to ask about your latest podcast episode or Instagram post. Delphi thrives on interaction — the more you invite your audience in, the more powerful and personalized their experience becomes.
How Successful Creators Drive Engagement
There’s no one-size-fits-all marketing formula. Every creator — and every audience — is different. But the highest-performing Digital Minds all have one thing in common: they’re seamlessly integrated into the creator’s content ecosystem.
You know your audience best, and the right strategy will depend on how and where they engage with your work. But like anything new, it takes a few tests to find what resonates.
To help you get started, here are the top marketing strategies creators are seeing success with — each designed to make your Digital Mind a part of your everyday brand.
Extend Your Presence Across Every Channel
Think of Delphi as your digital mind: always on, always available, and always reflecting your latest thinking. The key is making sure your audience knows it’s there, and feels confident starting a conversation.
To normalize its presence, weave Delphi into the rhythms of your existing content. Mention it in podcast intros and video outros. Add it to your speaker bios, community group intros, or pinned posts. These consistent touchpoints train your audience to see Delphi as part of the experience they already know and trust.
Codie Sanchez, founder of Contrarian Thinking, does this exceptionally well. She links her Digital Mind across her social media profiles, creating a consistent presence that feels natural and embedded in her brand. Whether someone discovers her on Instagram, X, or LinkedIn, her Delphi is just a click away, ready to deepen the relationship.
Of course, every channel has its own cadence and culture. Tailor your approach to fit each one’s unique style and your own brand voice. What works on LinkedIn might need a different tone on Instagram or a more casual mention in your podcast. Test with intention by trying different placements and calls to action, then double down on what gets the most clicks and sparks questions.

Pin Your Digital Mind Where People Engage
Help your audience engage effortlessly by placing Delphi where they spend the most time.
Start by identifying the platforms where your community is most active, whether that’s Instagram, X, YouTube, LinkedIn, newsletters, podcasts, or community spaces. This is where curiosity and conversation already thrive.
Once you’ve pinpointed those key touchpoints, place your Delphi in the most centralized and visible area available. That might be your X profile, Instagram bio, or YouTube About tab. You can also embed Delphi directly into your owned properties, like a website or app, that give you full control over the experience.
Each of these placements is called a “location,” and you should have multiple. The more accessible your Digital Mind is, the more likely people are to start a conversation.
When sharing your Delphi, think beyond utility and frame it as a natural invitation: “Talk to me,” “Ask me a question,” or “Explore my thinking.” The right language can turn a static link into a prompt for connection.
Relationship coach Matthew Hussey models this by pinning his Digital Mind to the top of his Instagram profile with prompts to “Call Matthew AI” and “Text Matthew AI.” It’s front and center, one of the first things visitors see, and framed as a direct line to his thinking and voice.

Invite Conversation with Every CTA
Close your content by encouraging your audience to connect with Delphi, making it a natural extension of the conversation.
End your newsletters, podcast episodes, and blog posts with prompts that invite further dialogue, like “Continue the conversation here” or “Ask me anything.” These gentle nudges help build a habit of engagement, showing your audience that your content is something they can interact with.
Don’t be afraid to play around with the language and format. Keep it fresh and experiment boldly. Only you know what kind of prompt or phrasing your audience will respond to.
Lewis Howes, New York Times bestselling author and host of The School of Greatness, includes his Delphi phone number in the descriptions of his YouTube videos, offering a direct way for viewers to engage after an episode ends. It’s a subtle but powerful connection point, transforming a passive viewing experience into an open invitation for conversation.
Want to make it even easier? Add query parameters to your links — like ?q=who+are+you — to jumpstart the conversation. For example:
delphi.ai/dara/talk?q=who+are+you
Try including a few sample questions in your show notes, blog footers, or social posts to lower the barrier for engagement: “Have a question? Try asking one of these…”
Showcase Your Delphi in Action
One of the most powerful ways to market your Digital Mind is to show yourself engaging with it in real time. This helps demystify the experience and make it feel like a natural extension of you.
Short-form content — like Stories, Reels, or TikToks — offers the perfect window into how Delphi works. Regularly share clips of your Digital Mind responding to real questions, then invite your audience to ask their own. Seeing it in action builds trust, turning what feels abstract into something familiar and tangible.
You can also go deeper with livestreams or Q&A sessions, treating Delphi like a cohost who helps guide the conversation. When your audience sees you interacting with your own Digital Mind, it reinforces the idea that this is your thinking and your presence, not just another chatbot.
Replace Your FAQ With “Ask My Delphi”
FAQ pages are useful — but they’re static. Your Digital Mind, on the other hand, is evolving, personalized, and built for real conversation.
Instead of sending people to a list of pre-written answers, point them to your Delphi. It’s faster and more engaging – plus, it signals that you’re open to real audience questions, not just the ones you’ve anticipated.
To show just how dynamic and interactive your Delphi can be, highlight real audience questions and your Delphi’s responses. Share these moments through Stories, carousels, or short-form clips to demonstrate how people are engaging — and how your thinking comes to life through conversation.
Turn Your Newsletters into Conversation Starters
Your newsletter is a consistent, high-signal touchpoint — a space where readers are already tuned into your thinking. Including your Digital Mind here gives them an easy way to engage while ideas are still fresh.
Placement plays a big role in how that invitation lands. Introduce Delphi early in your message, where attention is highest, to signal that conversation is a core part of your communication style.
Beehiiv Founder Tyler Denk sees success with this approach. He doesn’t wait until the end of his newsletter to introduce his Delphi; he threads it directly into the narrative, using in-line prompts that feel like an extension of the message. That subtle move makes it feel more natural for readers to ask questions and dive deeper into his thinking.
Once you’ve made that early introduction to your own Delphi, keep the door open. You can encourage readers to ask follow-up questions or explore related topics. The phrasing that resonates will vary by audience, so experiment while trusting your instincts and insights.

Ongoing Engagement, Ongoing Impact
Launching your Digital Mind opened the door. To keep the momentum going, remind your audience that it’s always there, ready whenever curiosity strikes — especially after sharing new content or joining a public conversation. These moments are natural invitations to re-engage.
Behind the scenes, Delphi Insights helps you track what’s resonating and where new questions are emerging. With that clarity, you can stay ahead of what your audience wants next. And with Delphi Actions, you can respond in real time — automating thoughtful follow-ups that are personal and well-timed.
Delphi
Open your mind.