Learn how Delphi became the always-on partner supporting George B. Thomas’s Hubspot Education business and community growth.
35+ hours saved per month
$20k+ earned from net-new revenue streams
20+ countries reached
“Delphi let me scale myself. Suddenly, my expertise was available anywhere, in any language, and it still sounds exactly like me.” — George B. Thomas, Founder of Sidekick Strategies
About
George B. Thomas leads Sidekick Strategies, where he’s spent over a decade helping businesses master HubSpot’s CRM, CMS, and marketing tools. Backed by 42 HubSpot certifications and more than 3,000 video tutorials and podcast episodes, his team brings 40+ years of experience in inbound marketing to every project.
Scaling Personal Expertise Without Sacrificing Quality
Challenge
For years, George B. Thomas has been the go-to guide for all things HubSpot through his one-on-one consulting, podcasts, workshops, and more. At the heart of Sidekick Strategies, the HubSpot partner agency he founded, is George’s commitment to providing nuanced, actionable guidance shaped by his decades of experience.
Exactly what makes Sidekick Strategies so valuable, George himself also created a ceiling. Nearly every answer had to come directly from him, creating a bottleneck. Constant touchpoints quickly added up, whether it was clients asking about the latest HubSpot updates, teammates stalled by internal processes, or audiences revisiting topics already covered in his videos. Over time, these brief questions accumulated to consume hours.
As a “big proponent of human-first, AI-assisted” approaches, George experimented with AI tools, but they never managed to capture his quirks or unique teaching style. Ultimately, he wasn’t willing to let anyone (or anything) speak for him until he could be sure it would accurately reflect his tone and expertise.
George’s commitment to authenticity kept quality high, but meant his income remained directly dependent on his time. Every hour spent fielding questions was an hour diverted from new revenue streams. Courses, communities, and automated funnels promised scale but demanded more of his limited time and energy.
That’s when a close friend and client told him about Delphi. At first, imposter syndrome crept in. Who would want a digital version of him, and could it ever be accurate?
But after a weekend of encouragement and a not-so-subtle nudge from that friend who gifted him a one-year membership, he decided to give it a shot. George started by uploading blog posts, podcast archives, and YouTube tutorials, and after only an hour, everything changed.
“I had been painstakingly trying to get other AI tools to write and sound like me — but it never really worked. With Delphi, it immediately was me.”
An Always-On, Authentic Presence for Expanded Impact
Solution
Within two days, George’s entire library of content was in Delphi. Any doubts disappeared as Delphi captured his distinctive tone and style right from the start. It even used “automagically,” a word George had coined himself, and that small detail instantly built trust.
After syncing his podcast feeds, YouTube channel, blogs, and years of files, George began testing Delphi with frequently asked questions. He was pleasantly surprised when Delphi sourced answers from articles he’d forgotten he’d even written, making it clear just how much of his expertise had been locked in archives. Now, for the first time, his knowledge base was searchable, responsive, and ready to work for him.
George then began refining his Digital Mind’s voice by uploading clean audio clips, his core values and beliefs, and Sidekick Strategies’ SOPs. His team even trained Delphi on HubSpot’s public knowledge base, multiplying George’s personal expertise.
George’s first test was an internal Access Group (a Delphi feature that lets you decide who gets access to what information inside your Digital Mind) integrated directly into Slack. Suddenly, his team had instant answers in his voice, without waiting for him to respond.
From there, George turned his attention to his audience. Within 30 days, he rolled out the HubSpot Helper: a $25/month subscription that gave users on-demand access to his decades of HubSpot expertise. Soon after, he created a dedicated Access Group for his Superhuman Framework, a four-pillar system for marketing growth. Together, these became his first recurring revenue streams disconnected from one-on-one work.
To keep up with HubSpot’s daily updates, George set up a Content Creator Access Group that processed daily release notes. Each new update was submitted with the prompt: “Teach this update like George B. Thomas would teach it.” Delphi generated plain-text explanations in his distinct voice, which his team reviewed and re-uploaded. Every new feature was clearly explained in his authentic style, keeping his team aligned and his audience informed without depending on him for every update.
What began as imposter syndrome evolved into confidence as visibility spread. Founder and podcast host Bella Vasta shared her experience with George’s Digital Mind on Facebook, then asked him to come on her podcast and mastermind. From there, the opportunities snowballed: he appeared on podcasts with Michael Stelzner and Mike Allton, among others, as hosts leaned in to hear his Delphi experience.
Delphi even shattered language barriers for George, making his insights accessible to people around the world in languages he doesn’t even speak. His Digital Mind lets audiences everywhere learn directly from him, proof that his unique voice can resonate globally without losing its authenticity.
“I didn’t realize the pain points I was solving until I started using Delphi. Within an hour, maybe less, I had an aha moment: I should have done this six months ago.”
George B. Thomas Expands His Impact to 20 Countries With Delphi
Results
Delphi gave George what once felt out of reach: more time in his day, new income streams, and a closer bond with his audience. What began as an experiment is now embedded in his daily workflows.
And the impact is only growing:
35+ hours saved per week
$20k+ earned from net-new revenue streams
20+ countries reached
Looking forward, George sees Delphi as both a business tool and a way to create a legacy. He’s even working on a book about his experience creating an interactive digital version of himself. As he describes it, Delphi helps him focus on the ripple effects: reaching more people, creating meaningful connections, and leaving his mark.
“Don’t underestimate yourself, or the value of the content you’ve created. Delphi isn’t just for experts — it’s for the normal human being. You have no idea how smart your Digital Mind can be, trained on what you've already put into the world.”
Try George’s Delphi Yourself
The best way to understand the impact is to try for yourself.
👉 Ask George’s Digital Mind a question
Available 24/7, in George’s voice, with the same depth and style he’s known for.
Delphi
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